What are Pricing Issues in International Business?

08.16.2021 Hannah Kohl

Calculation of cost and identifying global pricing strategy are pricing issues affecting the international market. These can be set by noting the existing local market price of the host country and the company’s choice for brand positioning. That is, whether or not the brand reflects luxury status.

Author: Hannah Kohl

Hannah Kohl. Head of Customer Success. Has extensive experience in the HR and IT industries. Helped 100+ international clients to achieve their global goals.